Kanye Developing His Own Energy Drink

Wanna feel like Kanye West? Well now you can, because he’s coming out with his own energy drink! Guess cologne wasn’t enough for him.

Kanye’s collaborating with GURU beverages, a maker and distributor of organic and natural drinks. The company announced yesterday that Kanye will be involved in the entire process of the new beverage that will be "inspired by his own personal artistic vision.”

Kanye says of the new venture, "I express myself through music, fashion, art and design and that's why I am excited to collaborate with GURU; because the brand values what I value, and I can put what inspires me into this new product.”

One of the founder of GURU spoke about the collaboration, saying, "We are thrilled to be able to collaborate in the development of a new GURU product with Kanye West, who's talent and creativity embody GURU's philosophy of finding your inner genius, nurturing it and helping it bloom.GURU reflects the health and creative sensibility of today's consumer who is searching for a drink that reflects who they are and how they live."

The last thing we probably need in this world are more energy drinks! But we’ll give it a whirl, just because it’s Kanye.